marketing

Communicating your project: honest marketing for free software projects

Communicating your project is an essential step for getting the users you want. Here I summarize my experience from working on several different projects including KDE (where I learned the basics of PR - yay, sebas!), the Hurd (where I could really make a difference by improving the frontpage and writing the Month of the Hurd), Mercurial (where I practiced the minimally invasive PR) and 1d6 (my own free RPG where I see how much harder it is to do PR, if the project to communicate is your own).

Since voicing the claim that marketing is important often leads to discussions with people who hate marketing of any kind, I added an appendix with an example which illustrates nicely what happens when you don’t do any PR - and what happens if you do PR of the wrong kind.

If you’re pressed for time and want the really short form, just jump to the questionnaire.

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Willkommen im Weltenwald!
((λ()'Dr.ArneBab))



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