I was a rabid MacUser 5 years ago.
Then I learned about DRM, TPM and privacy. And I left Apple because they put in TPM chips into developer machines.
Today I'm a happy GNU/Linux user and I contribute from time to time to Gentoo, KDE and Mercurial.
(my way from Apple to GNU/Linux:
- http://bah.draketo.de/ (Broken Apple Heart in German)
- http://draketo.de/english/songs/light/broken-apple-heart (in english) )
So DBD isn't only talking to the converted. Without actions like theirs, I wouldn't be a free software user today.
They just don't reach every average Joe with a single campaign. But who could? With a few hundred people?
What they can achieve is that once an average joe gets into problems with DRM, there's a chance that he won't think “surely I made a mistake. I'll just buy the stuff again” but “weren't there people who said that Apple tries to take my freedom? Seems they were right. I won't fall for DRM again!”
And they can reach critical thinking people, who realize they should also think about their freedom when they buy a new device.
The European Copyright directive threatens online communication in Europe.
But thanks to massive shared action earlier this year, the European parliament can still prevent the problems. For each of the articles there are proposals which fix them. The parliamentarians (MEPs) just have to vote for them. And since they are under massive pressure from large media companies, that went as far as defaming those who took action as fake people, the MEPs need to hear your voice to know that your are real.
If you care about the future of the Internet in the EU, please Call your MEPs.