marketing

You have an awesome project, but you see people reach for inferior tools? There are people using your project, but you can’t reach the ones you care about? Read on for a way to ensure that your communication doesn’t ruin your prospects but instead helps your project to shine.

Communicating your project is an essential step for getting the users you want. Here I summarize my experience from working on several different projects including KDE (where I learned the basics of PR - yay, sebas!), the Hurd (where I could really make a difference by improving the frontpage and writing the Month of the Hurd), Mercurial (where I practiced minimally invasive PR) and 1d6 (my own free RPG where I see how much harder it is to do PR, if the project to communicate is your own).

Since voicing the claim that marketing is important often leads to discussions with people who hate marketing of any kind, I added an appendix with an example which illustrates nicely what happens when you don’t do any PR - and what happens if you do PR of the wrong kind.

If you’re pressed for time and want the really short form, just jump to the questionnaire.

• What is good marketing?
• How to comunicate your project?
  • Who are our Target Groups?
  • What could they ask?
  • Whose wishes can we fullfil?
  • Provide those answers!
  • Further points
• bab-com Q: Short questionaire
• Note: The mission statement
• Summary
• Appendix: Why communicating your project?